Like many great ideas in England, Booby was born during a pub crawl around Oxford in 2020, just before the COVID lockdown. Our founder, Chuggs, was celebrating his 21st birthday and wanted to give his friends something unique to remember it by. He landed on pink corduroy bucket hats, which were an instant hit. Everyone loved the quality, so he reached out to his rugby clubs to see if they’d be interested in custom hats featuring their logos and colours. Word spread quickly, and before long, Booby was creating products for major UK universities and making waves in the sports and university markets.

Fast forward a few months, and we launched our own brand collections. You can now find these exclusive ranges on our website and at our pop-up shops in the Alps, as well as at sports and music festivals. What started as a fun side project for friends and family has evolved into a full-blown business and lifestyle brand, with our limited-edition products selling out time and again. We pride ourselves on creating premium clothing that stands the test of time—the kind of pieces your kids will one day dig out of your wardrobe and wear proudly.

Our designs are inspired by everyday life, infused with Booby’s signature energy and cheek. Our logo pays homage to the Blue-Footed Booby bird from the Galapagos Islands, a creature that truly stands out—just like our brand. Learning that this beloved bird is an endangered species inspired us to partner with the Galapagos Conservation Trust. Through this collaboration, we’re raising awareness and donating funds to support their incredible work in protecting the Booby and other unique creatures of the Galapagos.

The Booby Mantra: Live Loud

“Live Loud” is more than a slogan—it’s a way of life. Over the years, we’ve met some of the most incredible people at our events, on and off the sports fields, and across the slopes. Together, we’ve created a vibrant community of like-minded individuals who share our core values: be yourself, have fun, make every moment count, and document it with distinctive clothing that serves as a time capsule of your adventures.

Thank you for being part of our growing community. We can’t wait to see you rocking your Booby gear out in the wild!