Our Story

Booby: How It All Began

It all kicked off during a pub crawl just before the 2020 lockdown. Our founder, Chuggs, was celebrating his 21st in Oxford & wanted to give his friends something different to remember it by. He settled on pink corduroy bucket hats, they were a massive hit. Everyone loved the quality, so he reached out to his rugby clubs to see if they wanted custom hats with their logos and colors. Word spread, and before we knew it we were taking over the sports and university market.

Fast forward to June 2020, and we launched our own brand ranges. What started as a fun project for friends and family turned into a full-blown business and lifestyle brand, our hats selling out over and over. Since, we have diversified our product offerings and travel all over doing pop-up shops . We make premium clothing and like to think they’re the kind of thing your kids will dig out of your wardrobe someday and rock all over again.

Our designs are inspired by nature, and our logo? It’s a nod to the Blue-Footed Booby bird from the Galapagos Islands. Plus, we’re proud partners with the Galapagos Conservation Trust, doing our bit to help out. The Booby Mantra: Live Loud

“Live Loud” is more than just a slogan—it’s how we roll, Booby has become a lifestyle brand and we love meeting you all and sharing the same core values. We’re all about being yourself, having fun, and making every moment count.