Born as a result of a pub crawl around Oxford in 2020, just before the COVID lockdown. Our founder, Chuggs, was celebrating his 21st and wanted to gife his friends something unique to remember it by. He landed on pink corduroy bucket hats - an instant hit.
Everyone loved them, so he reached out to his rugby clubs to see if they’d be interested in custom hats featuring their logos and colours. Word spread quickly, and before long, Booby was creating products for major UK universities and making waves in the sports and university markets.
Fast forward a few months, and we launched our own brand collections. You can now find these exclusive ranges on our website and at our pop-up shops in the Alps, as well as at sports and music festivals.
We pride ourselves on creating premium clothing that stands the test of time—the kind of pieces your kids will one day dig out of your wardrobe and wear proudly.
Designs inspired by everyday life, infused with Booby’s signature energy and cheek.
Our logo pays homage to the Blue-Footed Booby bird from the Galapagos Islands. This beloved bird is an endangered species inspired us to partner with the Galapagos Conservation Trust. Through this collaboration, we’re raising awareness and donating funds to support their incredible work in protecting the Booby and other unique creatures of the Galapagos.
